Public relations and communications professionals are all seeking to provide the best counsel and the most effective messaging and contingency plans in a situation that truly has no playbook. But it is imperative that we do not allow that uncertainty to become paralysis.
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At this point, the story is global – businesses in communities around our country and world have shuttered, many at the direction of local, state or national governments as we battle the COVID-19 pandemic.
As we all scramble to reinvent our businesses, below are 5 quick ways you can protect your brand and your sanity in the days and weeks ahead, while setting your brand up for an amazing snap back when we get to the other side of this crisis.
In a crisis, committing to building healthy habits becomes even more important.
Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.
If prosperity makes friends, and adversity tries them, then this global pandemic has created an unparalleled stress test for the modern brand/consumer relationship.
It’s hard to keep a positive mindset amidst the forced self-isolation, the disruption of daily work and personal lives, let alone the inability to plan or envision the future (near- and long-term). Here are five examples of how the novel coronavirus may shift our culture.
With young millennials and Gen Zers looking for a distraction from the ongoing COVID-19 situation, TikTok provides the perfect diversion with lip syncs, creative dance moves, and hilarious clips.
Many companies and organizations are stepping up to help those people who are so vital to our economy—and who impact our lives in countless ways.
Peanut butter and jelly. Chips and salsa. Cinnamon and sugar. Some things just belong together.