SMB

Email: Don’t Count the Inbox Out in This Decade

Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.

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Facebook Report Reveals COVID-19’s Impact On Small Businesses

This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.

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5 Things to Consider Before Using Free Stock Photos

Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).

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Crisis Comms During A Pandemic – How to Respond?

With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.

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5 Strategies to Help Your Small Business Survive a Recession

Recession is a scary word for every business. But, it’s particularly worrisome for small businesses who may not have the same financial cushioning as large companies. Some say a recession is coming, while others say that it’s already here.

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Screen Time Is Now Self Care

Self-care was certainly a focus in 2019 which included social media breaks, digital detoxes, and downtime. My how quickly things have changed.

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TikTok Ads – A New Frontier

As TikTok continues to explore the ways in which brands can advertise and engage with fans, we believe there are several reasons why advertising or delivering content on this platform is something brands should be doing.

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Customers Have Changed, Retailers Can Too

These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.

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6 Tips to Turn Your Hobby Into a Successful Business

Everyone dreams of having a job that they love. So, if you’ve got a hobby that you’re passionate about, and you’ve been wondering how to start your own business or about small business ideas to try, it may be time to put the two together.

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