SMB

5 Strategies to Help Your Small Business Survive a Recession

Recession is a scary word for every business. But, it’s particularly worrisome for small businesses who may not have the same financial cushioning as large companies. Some say a recession is coming, while others say that it’s already here.

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Screen Time Is Now Self Care

Self-care was certainly a focus in 2019 which included social media breaks, digital detoxes, and downtime. My how quickly things have changed.

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TikTok Ads – A New Frontier

As TikTok continues to explore the ways in which brands can advertise and engage with fans, we believe there are several reasons why advertising or delivering content on this platform is something brands should be doing.

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Customers Have Changed, Retailers Can Too

These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.

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6 Tips to Turn Your Hobby Into a Successful Business

Everyone dreams of having a job that they love. So, if you’ve got a hobby that you’re passionate about, and you’ve been wondering how to start your own business or about small business ideas to try, it may be time to put the two together.

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Brand Communities Are What’s Required Right Now

Many businesses, both small and large, will inevitably fail to emerge from this prolonged deep freeze. While there are purely financial reasons—cash on hand and access to capita—why some will emerge while others remain on ice, there is a less obvious key.

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Incrementality is Essential to Building Market Share

Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.

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The New Abnormal: Part Two

Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.

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Searching For Opportunity: A Playbook

Like all of us, I was shocked and paralyzed with fear at the onset of the coronavirus crisis. However, I quickly moved from fear to opportunity. Two perspectives helped me make that mental shift.

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