This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.
People are spending more time at home engaging with media, yes, but the way they’ve engaged with media has changed radically from week to week over the course of the last month.
Many businesses, both small and large, will inevitably fail to emerge from this prolonged deep freeze. While there are purely financial reasons—cash on hand and access to capita—why some will emerge while others remain on ice, there is a less obvious key.
Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.
As the coronavirus crisis deepens, digital-first organisations have an opportunity to flourish, and we are committed to keeping the economy moving by sharing our expertise and helping businesses adjust to ‘the new abnormal’.
Public relations and communications professionals are all seeking to provide the best counsel and the most effective messaging and contingency plans in a situation that truly has no playbook. But it is imperative that we do not allow that uncertainty to become paralysis.
At this point, the story is global – businesses in communities around our country and world have shuttered, many at the direction of local, state or national governments as we battle the COVID-19 pandemic.