Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.
At a time when brands are still taking a hit to their marketing budgets or possibly just starting to recover from cuts, it is more important than ever they minimize costs and tap into innovation and creativity to drive growth. But this can feel overwhelming when your budget is limited – how to start, where to begin?
Studies show that entrepreneurs who take the time to write a business plan are 2.5 times more likely to follow through and get their business off the ground. Here are 10 tips to help you write a great business plan.