Screen Time Is Now Self Care

Self-care was certainly a focus in 2019 which included social media breaks, digital detoxes, and downtime. My how quickly things have changed.

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TikTok Ads – A New Frontier

As TikTok continues to explore the ways in which brands can advertise and engage with fans, we believe there are several reasons why advertising or delivering content on this platform is something brands should be doing.

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Incrementality is Essential to Building Market Share

Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.

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The New Abnormal: Part Two

Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.

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