This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.Read More →
As TikTok continues to explore the ways in which brands can advertise and engage with fans, we believe there are several reasons why advertising or delivering content on this platform is something brands should be doing.
Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.
Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.